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    Applications Open for 2026

    Bachelor in Sports Management

    Turn passion for sports into a powerful career, where strategy, leadership, and performance shape the business of sports.

    3 Degree/ 4 Honors Years | 6 Semesters
    B.S.M.
    School Of Business

    Program Overview

    This program empowers future leaders to master the sports business lifecycle—from strategic design and marketing to seamless execution. Students gain the expertise to manage global athletic events sustainably, evaluate complex outcomes, and drive innovation within the modern sports industry.

    The curriculum provides a robust business foundation and analytical skills to solve complex industry challenges. Students build professional competence through ethical leadership, teamwork, and immersive, hands-on experiences that bridge the gap between classroom theory and real-world sports management practice.

    At a Glance

    Duration

    3 Degree/ 4 Honors Years

    Semesters

    6 Semesters

    Scholarship

    Available

    Eligibility

    Qualification

    10+2 or equivalent

    Subjects Required

    Any Stream

    Entrance Exams

    Not Applicable

    Program Highlights

    Industry-Integrated Curriculum

    Combines core business fundamentals with real-world projects and internships to bridge the gap between theory and sports industry practice.

    Strategic & Analytical Leadership

    Develops advanced problem-solving competencies to navigate complex organizational challenges and drive data-driven decision-making.

    Sustainable & Ethical Management

    Cultivates professional integrity and social responsibility to lead sports organizations and events in a sustainable, impactful manner.

    Experiential Professional Development

    Enhances communication and teamwork skills through hands-on learning and direct interaction with global sports industry leaders.

    Syllabus

    The curriculum advances from sports business fundamentals to functional management and analytical methods, culminating in strategic leadership and experiential learning for real-world industry contexts.

    Year 1Foundation
    SEM 1 & 2
    Fundamentals of Sports Leadership Principles in SportsManagement of Sports Leagues &TeamsSports Risk ManagementPrinciples of Management
    Year 2Core
    SEM 3 & 4
    Sports and Entertainment MarketingSports, Media, Broadcasting and JournalismGlobal Sports TourismInternational Sports Management
    Year 3Advance
    SEM 5 & 6
    Global Leadership Culture in SportsSports PsychologySports Funding and Financial ManagementSports Marketing and PromotionSports Training and TacticsSports Economics
    Internship/ Industrial Training -IIIInternship/ Industrial Training - II
    Year 4Capstone
    SEM 7 & 8
    Aspects of Sports FrameworkSports Athletic and Celebrity RepresentationSports Equipment and TechnologyManaging Major Sports EventsSports Legal Aspects and EthicsGlobal Perspectives in Sports ManagementSports Health and Nutrition
    Internship & Industrial Training - IV

    Program Outcomes

    • Apply management and business concepts in sports
    • Demonstrate ethical and professional decision-making
    • Adapt to evolving trends in the global sports ecosystem
    • Effectively analyse marketing and branding initiatives
    • Communicate and collaborate professionally

    Career Pathways

    Graduates are equipped to work with top-tier tech companies and startups in a wide range of roles.

    Sports Operations & Event Management
    Sports Marketing & Sponsorship Management
    Sports Analytics & Performance Support
    Sports Entrepreneurship & Club Management
    Higher Education & Specialisation Pathways

    Frequently Asked Questions

    What is the core focus of the Bachelor of Sports Management curriculum?
    The program is designed to help students develop skills in designing, planning, implementing, and marketing various aspects of the sports industry, blending core business fundamentals with sports-specific practice.
    What are the primary "Major Mandatory" subjects in the first year?
    Students begin with foundational courses such as Fundamentals of Sports and New Age Dynamics and Leadership Principles in Sports to understand the basic drivers of the industry.
    How much practical internship experience is required?
    The program features a progressive internship structure, including Field Experience in the second year and three dedicated Industrial Training phases in Semesters V, VI, and VIII.
    How does the program prepare students for the global sports market?
    The curriculum includes International Sports Management and Global Perspectives in Sports Management to help students adapt to the evolving trends of the international sports ecosystem.
    Are there opportunities for social impact training?
    Yes. Through the Sports Outreach and Social Responsibility (CEP) module, students learn to lead impactful initiatives and manage sports organizations in a sustainable manner.
    Bachelor in Sports Management