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    Applications Open for 2026

    Integrated BBA–MBA in Analytics

    Developing data-driven leaders for strategic business decision-making

    5 Years | 10 Semesters
    BBA-MBA Integrated
    School Of Business

    Program Overview

    A five-year integrated program combining business management and analytics to develop leaders skilled in data-driven strategy, analytical thinking, and informed decision-making across modern organizations.

    Students gain competencies in business fundamentals, data analysis, statistical reasoning, analytical tools, and strategic decision-making to interpret data, solve complex problems, and support organizational planning.

    At a Glance

    Duration

    5 Years

    Semesters

    10 Semesters

    Scholarship

    Available

    Eligibility

    Qualification

    10+2 (Higher Secondary)

    Subjects Required

    Any stream

    Minimum Score

    60% aggregate

    Entrance Exams

    PULSE CUET SET MET NPAT

    Program Highlights

    Fast-Track Integrated Degree

    A seamless 5-year pathway that combines BBA and MBA, saving a year while building depth in both management and analytics.

    Strong Analytics & Tech Focus

    Extensive training in tools like Python/R, SQL, Tableau, and Power BI to solve real business problems using data.

    Strategy + Data Storytelling

    Integrates core business strategy with data-driven decision-making and storytelling to influence managers and leadership.

    High Industry & Career Orientation

    Mandatory internships, live projects, and a capstone research dissertation prepare graduates for high-impact roles in analytics and consulting

    Syllabus

    The curriculum progresses from business and quantitative foundations to advanced analytics, strategic management, and applied decision-making, integrating analytical tools with leadership and organizational perspectives.

    Year 1
    SEM 1 & 2
    Introduction to Business & managementFinancial Accounting & reportingDigital Skills&Data Literacy for BusinessEconomics for ManagersIntroduction to marketing management Introduction to data analytics
    Year 2Core
    SEM 3 & 4
    Python for Data AnalyticsFinancial Statement AnalysisMachine Learning & Data Mining Statistical Programming Using RHuman Resource ManagementDecision Making for Business-Power BI
    Year 3Advance
    SEM 5 & 6
    Marketing AnalyticsHR AnalyticsFinance AnalyticsDBMSCloud Computing for AnalyticsE-Commerce & Retail AnalyticsEntrepreneurial Mindset & Innovation BasicsOperations & Supply Chain Analytics
    Internship/EntrepreneurshipCapstone Project
    Year 4Capstone
    SEM 7 & 8
    Business Forecasting &Time Series AnalyticsNPTEL (SWAYAM)Advanced Statistical ModellingArtificial Intelligence & Deep LearningEthical,Legal &Governance Issues Predictive Analytics using Python/RGenerative AI for Business
    Internship/Entrepreneurship/ Research Project

    Major Specialization Tracks

    Students may select a specialization to develop deep expertise. Elective subjects will be based on the chosen track.

    Analytics

    Focuses on using data, statistical tools, and business intelligence techniques to support strategic decision-making and optimize organizational performance

    Program Outcomes

    • Analyze business problems using data-driven frameworks
    • Design analytical solutions for managerial decision-making
    • Evaluate organizational strategies using data insights
    • Implement analytics-based recommendations across business functions

    Career Pathways

    Graduates are equipped to work with top-tier tech companies and startups in a wide range of roles.

    Business Analyst
    Data Analyst
    Data Scientist
    Management Consultant
    Financial Analyst
    Marketing Analyst
    BI Developer
    Operations Analyst
    Strategy Analyst

    Frequently Asked Questions

    What makes this program unique?
    It integrates management education with analytics for long-term leadership development.
    Is programming knowledge required?
    No prior programming experience is required at entry level.
    Does the program include practical exposure?
    Yes, through projects, case studies, and analytics applications.
    Who should choose this program?
    Students interested in business decision-making using data.
    What industries hire analytics graduates?
    Consulting, finance, marketing, operations, technology, and startups.
    Integrated BBA–MBA in Analytics