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    Applications Open for 2026

    Integrated BBA–MBA in Analytics

    Developing data-driven leaders for strategic business decision-making

    5 Years | 10 Semesters
    BBA-MBA Integrated
    School Of Business

    Program Overview

    The Integrated BBA–MBA in Analytics provides a comprehensive academic foundation with industry-relevant curriculum, practical learning, and career-focused education designed for professional success.

    A five-year integrated program combining business management and analytics to develop leaders skilled in data-driven strategy, analytical thinking, and informed decision-making across modern organizations.

    Students gain competencies in business fundamentals, data analysis, statistical reasoning, analytical tools, and strategic decision-making to interpret data, solve complex problems, and support organizational planning.

    Admission At A Glance

    Duration

    5 Years

    Semesters

    10 Semesters

    Scholarship

    Available

    Program Fees

    ₹2,50,000 Per Year

    Eligibility

    Qualification

    10+2 (Higher Secondary)

    Subjects Required

    Any stream

    Minimum Score

    60% aggregate

    Entrance Exams

    PULSE CUET SET MET NPAT

    Program Highlights

    The Integrated BBA–MBA in Analytics offers industry exposure, modern infrastructure, expert faculty, internships, skill development, and holistic campus learning experiences.

    Fast-Track Integrated Degree

    A seamless 5-year pathway that combines BBA and MBA, saving a year while building depth in both management and analytics.

    Strong Analytics & Tech Focus

    Extensive training in tools like Python/R, SQL, Tableau, and Power BI to solve real business problems using data.

    Strategy + Data Storytelling

    Integrates core business strategy with data-driven decision-making and storytelling to influence managers and leadership.

    High Industry & Career Orientation

    Mandatory internships, live projects, and a capstone research dissertation prepare graduates for high-impact roles in analytics and consulting

    Major Specialization Tracks

    The Integrated BBA–MBA in Analytics offers specialized career tracks in high-demand domains, helping students build expertise, innovation skills, and professional competence. Students may select a BBA MBA Integrated specialization to develop deep expertise. Elective subjects will be based on the chosen track of BBA MBA Integrated course.

    Analytics

    Focuses on using data, statistical tools, and business intelligence techniques to support strategic decision-making and optimize organizational performance

    Syllabus

    The Integrated BBA–MBA in Analytics syllabus integrates core fundamentals, emerging technologies, interdisciplinary subjects, and practical training aligned with current industry trends.The BBA MBA Integrated syllabus is designed to build essential knowledge, practical skills, and leadership qualities for success in today’s evolving professional world

    The curriculum progresses from business and quantitative foundations to advanced analytics, strategic management, and applied decision-making, integrating analytical tools with leadership and organizational perspectives.

    Year 1
    SEM 1 & 2
    Introduction to Business & managementFinancial Accounting & reportingDigital Skills&Data Literacy for BusinessEconomics for ManagersIntroduction to marketing management Introduction to data analytics
    Year 2Core
    SEM 3 & 4
    Python for Data AnalyticsFinancial Statement AnalysisMachine Learning & Data Mining Statistical Programming Using RHuman Resource ManagementDecision Making for Business-Power BI
    Year 3Advance
    SEM 5 & 6
    Marketing AnalyticsHR AnalyticsFinance AnalyticsDBMSCloud Computing for AnalyticsE-Commerce & Retail AnalyticsEntrepreneurial Mindset & Innovation BasicsOperations & Supply Chain Analytics
    Internship/EntrepreneurshipCapstone Project
    Year 4Capstone
    SEM 7 & 8
    Business Forecasting &Time Series AnalyticsNPTEL (SWAYAM)Advanced Statistical ModellingArtificial Intelligence & Deep LearningEthical,Legal &Governance Issues Predictive Analytics using Python/RGenerative AI for Business
    Internship/Entrepreneurship/ Research Project

    Program Outcomes

    The Integrated BBA–MBA in Analytics helps students achieve strong technical knowledge, critical thinking, professional skills, research aptitude, and global career readiness.

    • Analyze business problems using data-driven frameworks
    • Design analytical solutions for managerial decision-making
    • Evaluate organizational strategies using data insights
    • Implement analytics-based recommendations across business functions

    Career Opportunities

    The Integrated BBA–MBA in Analytics prepares graduates for diverse career opportunities, top industry roles, entrepreneurship, higher education, and global employment prospects.

    Business Analyst
    Data Analyst
    Data Scientist
    Management Consultant
    Financial Analyst
    Marketing Analyst
    BI Developer
    Operations Analyst
    Strategy Analyst

    To apply for the Integrated BBA–MBA in Analytics programme at Pillai University, one of the top private universities in Mumbai, candidates must meet the following criteria:

    BBA MBA Integrated Eligibility: Candidates must have completed 10+2 (Higher Secondary) , securing a minimum of 60% aggregate (as per university norms).
    BBA MBA Integrated Entrance Exams: A valid score in PULSE , CUET , SET , MET , NPAT or other recognised national/state-level tests is required. These exams are used for merit-based selection into the programme.
    BBA MBA Integrated Application Process: Applications are submitted online through the university portal. Shortlisted candidates may be called for counselling or personal interaction as per university guidelines.
    BBA MBA Integrated Duration & Semesters: The programme runs for 5 years, comprising 10 semesters.
    BBA MBA Integrated Fee: Approximately ₹2,50,000 per annum.
    BBA MBA Integrated Cutoff: The cutoff for the Integrated BBA–MBA in Analytics programme will be announced soon. For more information, contact +91 881 882 8837.
    BBA MBA Integrated Scholarship: Eligible students may apply for Scholarships, awarded as per merit and university policies.

    Required Documents:

    • S.S.C. and H.S.C. marksheets & passing certificates
    • Transfer/Leaving Certificate
    • Caste Certificate (if applicable)
    • Non-Creamy Layer Certificate (for DT/VJ, NT, OBC, SBC categories)
    • Migration Certificate (if applicable)
    • Domicile Certificate
    • Aadhar Card copy
    • Income Certificate (if applicable)
    • Anti-Ragging Affidavit (signed and submitted online)

    Highlights:

    Pillai University, recognised among the best universities in Mumbai and a top university in Navi Mumbai, offers industry-aligned, career-oriented programmes with global exposure, experiential learning, and research-driven education.

    Frequently Asked Questions

    What makes this program unique?

    It integrates management education with analytics for long-term leadership development.

    Is programming knowledge required?

    No prior programming experience is required at entry level.

    Does the program include practical exposure?

    Yes, through projects, case studies, and analytics applications.

    Who should choose this program?

    Students interested in business decision-making using data.

    What industries hire analytics graduates?

    Consulting, finance, marketing, operations, technology, and startups.

    For more detailed information about the Integrated BBA–MBA in Analytics, including course content, faculty, and admission process, enquire now.