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    Applications Open for 2026

    MBA Finance and Marketing

    Strategic dual specialization for finance-driven marketing leadership.

    2 Years | 4 Semesters
    MBA
    School Of Business

    Program Overview

    A dual-specialization MBA integrating Finance and Marketing to develop analytical, strategic, and managerial expertise for roles across banking, financial services, and competitive business environments.

    Students gain competencies in financial analysis, investment decision-making, market strategy, consumer insights, brand positioning, and data-driven planning, supported by leadership development and applied business problem-solving.

    At a Glance

    Duration

    2 Years

    Semesters

    4 Semesters

    Scholarship

    Available

    Eligibility

    Qualification

    Bachelor’s degree

    Branch Required

    Any discipline

    Minimum Score

    50% aggregate

    Entrance Exams

    PU PULSECATMATXATCMATGMAT

    Program Highlights

    Dual Specialization

    Integrated expertise in finance and marketing domains

    Applied Learning

    Case-based pedagogy with real-world business contexts

    Research Orientation

    Exposure to analytics-driven managerial research

    Industry Interface

    Structured internships and corporate collaborations

    Syllabus

    The curriculum progresses from core management foundations to advanced finance and marketing applications, emphasizing analytics, strategic integration, research exposure, and decision-oriented learning.

    Year 1Foundation
    SEM 1 & 2
    Principles of ManagementMarketing ManagementFinancial and Cost AccountingOperations ManagementHuman Resource ManagementFinancial Management Consumer BehaviourFinancial Markets and BFSI
    Year 2Capstone
    SEM 3 & 4
    Strategic ManagementEntrepreneurship and Corporate LawSales & Distribution ManagementSecurity Analysis & Portfolio ManagementRetail Management & Shopper InsightsMarketing AnalyticsFinancial Modelling FinTech & Digital Banking

    Major Specialization Tracks

    Students may select a specialization to develop deep expertise. Elective subjects will be based on the chosen track.

    Corporate Finance

    Financial planning, valuation, and capital structure decisions

    Financial Markets

    Investment analysis, securities, and market risk evaluation

    Brand Management

    Strategic brand building and consumer engagement

    Digital Marketing

    Data-driven digital strategies and performance analytics

    Program Outcomes

    • Analyze financial data to support strategic business decisions
    • Design marketing strategies aligned with financial objectives
    • Evaluate investment, risk, and market opportunities
    • Implement integrated finance and marketing business solutions

    Career Pathways

    Graduates are equipped to work with top-tier tech companies and startups in a wide range of roles.

    Financial Analyst
    Marketing Manager
    Investment Consultant
    Brand Strategist
    Relationship Manager
    Business Development Manager
    Market Research Analyst
    Retail Banking Officer
    Product Manager

    Frequently Asked Questions

    Is dual specialization beneficial?
    Yes, it enables integrated financial and marketing decision-making capabilities.
    Does the program include practical exposure?
    Yes, through internships, projects, and industry-linked learning.
    Are finance tools covered?
    Yes, students learn financial analysis, valuation, and analytics tools.
    Is marketing analytics included?
    Yes, emphasis is placed on data-driven marketing insights.
    Can non-commerce students apply?
    Yes, graduates from relevant disciplines meeting eligibility criteria may apply.
    MBA Finance and Marketing