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    Applications Open for 2026

    Post Graduate Diploma in Sports Management

    Build leadership expertise for managing, marketing, and operating modern sports organizations.

    1 Years
    PGD
    School Of Business

    Program Overview

    This program develops professionals for sports administration, marketing, finance, and operations. The program blends academic foundations with experiential learning to prepare graduates for managerial roles across sports organizations, events, and facilities.

    The program allows managers from various sports organizations to gain knowledge of management principles in fields such as Marketing, Sponsorship, Finance and Accounting, Communication, Management, Law and Event Management.

    At a Glance

    Duration

    1 Years

    Scholarship

    Available

    Eligibility

    Qualification

    Bachelor’s degree from a recognized university

    Branch Required

    Any discipline

    Minimum Score

    50%

    Entrance Exams

    Institute-level assessment or interview

    Program Highlights

    Industry-Aligned Curriculum

    Comprehensive coverage of Marketing, Sponsorship, Finance and Accounting, Communication, Management, Law and Event Management in Sports contexts.

    Global Networking

    Networking opportunities with expert faculty, aligned with participants of the programme, enabling strong peer & industry connections.

    International Exposure

    The Group Project could potentially be presented to FIFA Master Students in Switzerland and be showcased at FIFA headquarters.

    Industrial Visits

    Organized visits to sports facilities and organizations to understand their operations, management structures, and industry practices.

    Syllabus

    The curriculum allows managers from various sports organizations to gain knowledge of management principles in fields such as Marketing, Sponsorship, Finance and Accounting, Communication, Management, Law and Event Management.

    Year 1Core Modules
    Sports CommunicationSports FinanceSports LawSports Management and Strategic PlanningSports Event ManagementSports Marketing and Sponsorship

    Program Outcomes

    • Design effective marketing and branding strategies for sports organizations.
    • Analyze financial, legal performance of a sports enterprise.
    • Plan & manage Sports events & projects.
    • Apply integrated knowledge of the curriculum within the sports industry.

    Career Pathways

    Graduates are equipped to work with top-tier tech companies and startups in a wide range of roles.

    Sports Manager
    Event Coordinator
    Marketing Executive
    Athlete Manager
    Sponsorship Manager
    Branding Manager
    Sports Analyst
    Facility Manager
    Operations Executive

    Frequently Asked Questions

    Do I need to have professional experience in sports to apply?
    You need not have any professional experience in sports to be eligible for admission to the Programme. However, a professional experience in sports will be a big advantage.
    Does the program include internships?
    Yes, internships and live projects are integral to the learning experience.
    What industries hire sports management graduates?
    Sports organizations, event companies, agencies, clubs, and facility operators.
    What are CIES Conferences?
    The FIFA/CIES International University Network organizes 3 conferences during each edition at the PILLAI/FIFA/CIES International Programme in Sports Management on essential themes in the world of sport. World-renowned experts are brought in to conduct these conferences.
    Is there an interview process for admission?
    Shortlisted candidates are required to undergo a compulsory admission interview with an academic representative of Pillai and a representative of the FIFA/CIES University Network.
    Post Graduate Diploma in Sports Management