MDP on “Monetising Business through Digital Marketing Efforts” conducted on 28th November, 2015 by Prof. Ajay Raghav Iyengar. Digital Marketing is revolutionizing businesses. Those organizations who do it right are reaping benefits of it. Those who do not, just simply waste their efforts. This program is developed for organizations and people who wish to leverage benefit of Digital Marketing for improving customer engagements and generating revenue. This program will be useful for Executives from any industry interested in the field of digital marketing, web-analytics and customer acquisition through innovative digital media.